Friday, 30 November 2012

Lionel Pastel Train Set for Girls (1957) ♥

"Now she can do anything he can do... with Lionel's  new exclusive train set for Girls!" ♥

In 1957 The Lionel Company thought it would be a good idea to produce a Girls model Train set to increase their customer base to include girls rather than just boys. Sadly the venture was a huge commercial failure, the train set neither catching on with the intended demographic ..and being rejected outright, by boys on the basis of its colour.

Today the set, on account of its failure, is a highly sought after collectors item ♥

Way ahead of it's time. Lush! ♥

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